Identify online advertising - a way to make a difference
For example, YouTube's ad formats fall into three main ad types - TrueView In-Stream, TrueView Video Discovery, and Buffer Ads. Typical ads on Instagram are image ads, carousel ads, story ads, and video ads that a user encounters while browsing their feed.
So how do ads work?
Where does an advertiser get their money's worth and how do ads affect media usage?
1. TrueView In-Stream
When you want to watch a video, the promotional video that the advertiser implants here will play. These are the video ads that appear in front of the actual video are skipable after 5 seconds of viewing.
TrueView In-Stream video ads are promotional videos that appears before the user-selected video. When a user clicks on a desired video, the desired video will be played before the advertiser enters it planted a promotional video. These video ads in front of the actual video are skippable After watching for 5 seconds.
TrueView In-StreamWith a video ad, the advertiser only pays for the ad to be shown if the video is viewed for more than 30 seconds or when the video viewer interacts with the video. An advertiser only pays to show a video ad less than 30 seconds in length when the video ad has been viewed to the end.
2. TrueView Video Discovery
These ads will appear on YouTube among search results. In addition to the actual search results page, ads are also displayed on the video on the watch page and On the YouTube homepage.
TrueView Video Discovery ads will again appear on YouTube among search results. In addition to the actual search results page, ads are also displayed on the video watch page as well as on the YouTube homepage.
This ad type consists of a static image and ad text. The combination of image and text will therefore appear listed next to the actual videos, at the top of the search results. Video Discovery works well, for example, when you want to promote a specific product or service in videos related to the same topic.
The idea behind TrueView ad types is that the advertiser only pays for ad impressions when the user can be shown to have noticed the ad. As a result, the advertiser does not pay for unnecessary or occasional ad impressions.
3. Buffer exchange
Buffer Ad is 6 second video ad, which appears before the video.
Unlike an in-stream ad, a buffer ad however, it is not bypassable.
Buffer ads are not TrueView ads, so their performance and billing logic are different from the ad types mentioned earlier quite different. Buffer Ad is 6 second video ad, which appears before the video. However, unlike the In-Stream ad, the buffer ad cannot be skipped.
Of course, because a buffered ad impression does not require user interaction (due to its unavoidability), this type of ad cannot be associated with a click. That's why you pay for buffer ads CPM bid amount.
Don't click scam
When browsing social media applications, you can see beautiful images and videos of new companies selling electronics, clothing or beauty products.
For example, an advertisement may say that the subscriber has nothing to lose, because the weekly sample package would only be charged for postage and a further order could be canceled at any time.
However, once the order has been placed and the payment card has been used, it is possible that the customer will never receive the product, the product is incorrect or not at all similar to the picture. Month after month, the product is debited from the payer's account and the company operating abroad cannot be contacted. Emails may be answered by a robot indicating delivery issues. Online scams like this can be avoided by checking the company’s customer reviews from many different sources.